Curiosities and news about the perfumery world

A practical guide on how to choose a perfume

Cristian Cavagna, passionate about perfumes, tells us some secrets to choose the perfume.

eau de parfum eau de toilette differenza

What is the difference between eau de parfume and eau de toillete?

Extract, Eau de Parfum, Eau de Toilette and Cologne Spray, what is the difference between these and which version to choose? Here are some tips!

Nov 06Lifestyle

The history of O bag: the Italian brand with a focus on personality

O bag, a brand made 100% in Italy, I decided to collaborate with to shape the invisible accessory par excellence: perfume.

Oct 29Wine and surroundings

The scent of the wines of Piedmont: autumn in Vernante

Autumnal tastes and scents accompany us and warm us up during the cold season.

Oct 19Lifestyle

Alyssa tells us about Botticelli: The Birth of Venus

The relationship between art and perfume: I talk about my new inspirations, starting from the Rose

Oct 09Beauty

Ten skin care tips for Autumn

Discover 10 tips for taking care of your skin during the Fall season.

Sep 28Olfactory inspirations

Seasonality: when perfumes change according to social and climatic changes

There are no autumn and spring anymore! How true is this? And how does the ever so ephemeral concept of seasonality influence the industry of perfu...

Sep 18Olfactory inspirations

News about Musk at Alyssa Ashley's

I had a chat with Consuelo Perris, the person in charge for the Alyssa Ashley brand. There is some important news coming soon, let's find out!

Sep 16Lifestyle

When Duchamp put mustache on the Mona Lisa: tribute and innovation of timeless reinterpretations

Marcel Duchamp, defined as an "irregular", uses a work of art, the reproduction of the Mona Lisa, to present it with a mustache, desecrating what o...

Sep 11Olfactory inspirations

Olfactory families: how to choose the perfect perfume

Which perfume is perfect for your personality or mood? Discover it with olfactory families.

Sep 07Lifestyle

Post-holiday stress? No, thanks! 5 tips on how to keep on relaxing at home

Post-holiday stress is a real ailment which affect many people when they get back from their holidays.

Sep 04Olfactory inspirations

Story of a myth: this is how Musk was born

So many stories and legends have been built around the Musk, the most used raw material in the history of perfumery and for sure the most aphrodisi...

Sep 01Lifestyle

Why are song covers so fascinating? This is why we find vintage reassuring and interesting

A few days ago, while drinking coffee with a friend, we found ourselves talking about music. Sitting at a table, in the middle of a square, we star...

Aug 25Lifestyle

Movie Remakes: Revisiting as a Tribute, the Case of A Star is Born

Sometimes a story is so beautiful we cannot help but tell it. As generations go by the telling continues through time, space and memory, and by doi...

Aug 21Lifestyle

Sensory journeys: citrusy scents and their nuances have brought me to Sicily

There are dream-like places, places which remind you of your childhood, places perfect for relaxing... and then there is Sicily. I am sure you know...

Aug 18Green

The new possibilities offered by recycling technology in the dermocosmetics industry

But should we really demonise plastic to such an extent? Is it truly the worst enemy for our planet? We have asked this question to one of the most...

Aug 13Olfactory inspirations

Tonka bean: the little known origin of a dream raw material

A curiosity: If you have a desire that you really care about, you have to get a stone, a dead snake and take a vow by holding the first in one hand...

Aug 10Lifestyle

Bikinis as a symbol of freedom and transgression: a history of the most iconic piece of clothing of all time

Bikinis is the symbol of summer, days at the beach, suntan and transgression, but how did the bikini manage to remain the summer must-have item for...

Aug 06Green

Natural cosmetics: what are they and their benefits

Natural products are able to provide multiple benefits to our skin. Natural cosmetics or bio-cosmetics are ideal for taking care of your body, hair...

Aug 04Olfactory inspirations

The Olfactory Pyramid

Everybody knows the classic olfactory pyramid we use to describe perfumery products in perfume shops! But what exactly does this pyramid indicate? ...

Jul 30Lifestyle

Perfume and Friendship: When Perfume Leaves its Mark on Unbreakable Bonds

I have always thought that friendship is one of the strongest bonds we experience during our lives. This feeling of having someone by your side who...

Jul 24Olfactory inspirations

The work of a nose, creator of perfumes, between art and technology

When we talk about fragrances and perfumes, the nose is an inevitable figure in this whole process.

Jul 22Beauty

How to choose the sunscreen that's right for you

Summer 2020 has already begun! You know, you should use protection all year round but in the summer season it obviously it becomes more important!

Jul 17Olfactory inspirations

Natural Fragrances and Molecular Perfumes: Luca Maffei's nose tells us about them

What is the history of natural perfumes? The importance of molecular perfumes in modern perfumery and the role and function of a nose in the fragra...

Jul 15Olfactory inspirations

The perception of smell: new technological advances

The unbreakable link between smell and memory is the magic formula that gives us unique sensations and emotions. But how?

Jul 10Lifestyle

Perfume and Space: Alyssa talks about Lucio Fontana

I will tell you about the art of perfum and its relationship with space. Lucio Fontana gave great importance to molecules and so does perfumery, fr...

Jul 08Olfactory inspirations

Summer 2021 perfumes: which notes to choose

How do you choose the summer perfume for summer 2021? You could follow my advice to find YOUR perfume for the summer, not just any!

Jul 03Lifestyle

What perfumes say about us: the psychological effects of fragrances in our life

People can remember 35% of what they smell, compared to 5% of what they see , 2% of what they hear and 1% of what they touch.

Jul 01Olfactory inspirations

Travel perfumes: small size is the perfect travel companion

In this article I will tell you about travel perfumes, which I believe to be one of the essential products to face the holidays (and business trips...

Jun 26Lifestyle

Who is Banksy? An artist who always hits the spot

I have always been fascinated by Banksy, whose communicative effectiveness lies in this: you do not need to know the world of Street Art to underst...

Jun 24Lifestyle

The power of images: Alyssa talks about Steve McCurry

The images and their relationship with an art meant for another sensory sphere, the sense of smell.

Jun 22Olfactory inspirations

Vanilla or vanillin? Discover all the secrets of (one of) the world’s favourite scents

When speaking about vanilla-scented fragrances, we all expect gourmet notes that remind us of the beloved cakes our grandmother made, and that brin...

Jun 19Beauty

What you need to know about beauty routine before choosing your summer skin care

There are many precautions that you should be aware of to take care of your skin and face during the hot season.

Jun 17Lifestyle

Pictures that talk: Alyssa speaks about Irving Penn

I have tried to bring out this connection in my work, not only because it derives from my personal passion but also because perfumery itself repres...

Jun 15Beauty

The benefits of aloe vera, one of nature’s miracles!

Aloe vera is one of the most used plants for curative and beneficial purposes, and phytotherapy has enhanced its benefits for centuries, which hav...

Jun 12Olfactory inspirations

Natural raw materials : essential oil extraction methods

Since ancient times humanity has been trying to capture the fantastic smells of nature, to use them as it wished

Jun 10Beauty

Why do you hear so much about revenge beauty?

Revenge beauty, beauty for revenge, this are just two of the slogans read around the world by invading newspapers and industry sites between the en...

Jun 08Lifestyle

Sensory journeys: cultural base of perfume, my journey could only start from Provence

One of the places that fills my nose, my heart and my eyes with joy is Provence, well known for its lavender that covers the fields with its wonder...

Jun 05Wine and surroundings

Matching wine with food

Just like for the art of creating a fragrance, where you can play with different essential oils in order for the final composition to have a certai...

May 29Beauty

Hand and soap sanitizer: how to remedy our chapped hands and start again

Today washing hands for at least 30 seconds has become a real constant in our daily lives.

May 28Olfactory inspirations

Museums of the art of perfume: the must visit museums of one of the oldest arts in the world

Perfumery is an art. Like other forms of art, it can transmit emotions, through the smell.

May 28Lifestyle

Scented jewellery: from pomander’s gray ambers to the latest collections of designers, a tradition that has existed for centuries

The jewels that release perfumes are a decorative element that has been around for centuries and over time has had different functions and values, ...

May 22Green

Queen of flowers

The Queen of flowers, the rose has been cultivated since the dawn of time, and is the flower most praised by poets and writers.There are about 400 ...

May 21Olfactory inspirations

Hair mist, how to use it for a 360° effect

If you are also looking for a 360°method of perfuming yourself, with a product that also leaves a good scent on your hair, let's have a look at wha...