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The unbreakable link between smell and memory is the magic formula that gives us unique sensations and emotions. But how?

I will tell you about the art of perfum and its relationship with space. Lucio Fontana gave great importance to molecules and so does perfumery, from odorous molecules to molecular perfumes.

How do you choose the summer perfume for summer 2021? You could follow my advice to find YOUR perfume for the summer, not just any!

People can remember 35% of what they smell, compared to 5% of what they see , 2% of what they hear and 1% of what they touch.

In this article I will tell you about travel perfumes, which I believe to be one of the essential products to face the holidays (and business trips) with the right mood.

I have always been fascinated by Banksy, whose communicative effectiveness lies in this: you do not need to know the world of Street Art to understand what its images communicate.

The images and their relationship with an art meant for another sensory sphere, the sense of smell.

When speaking about vanilla-scented fragrances, we all expect gourmet notes that remind us of the beloved cakes our grandmother made, and that bring to mind our carefree childhood.

There are many precautions that you should be aware of to take care of your skin and face during the hot season. 

I have tried to bring out this connection in my work, not only because it derives from my personal passion but also because perfumery itself represents an artistic expression and as such lives in symbiosis with the others.

Aloe vera is one of the most used plants for curative and beneficial purposes, and phytotherapy has enhanced its benefits for centuries, which have also had wide success all over the world.

Since ancient times humanity has been trying to capture the fantastic smells of nature, to use them as it wished